When changes are proposed based on the research findings, the research should communicate these changes with confidence to the agencies or units affected. A sense of purpose must be identified, and a commitment to help promote change should be encouraged. Follow-up evaluation and maintenance of the change should occur in a timely manner. When creating an effective dissemination plan, the researcher should consider the following:
- Goals and objectives of the research: The goal should be specific and clearly communicated. Collaborate with existing relationships and networks as much as possible.
- The audiences that will most benefit from the study's findings: Remember not to overload them with statistical analysis. Use appropriate language geared toward your audience.
- The most effective route of delivery to reach your intended audience: Different methods can be considered, such as written, electronic, verbal, and graphical mediums. If slides are to be used in the delivery of communication, they should be limited to the most important points.
- When best to disseminate the findings: Findings should be communicated within one month of completion of the study. When presenting the findings, allow sufficient time for the presentation (usually 15-20 minutes, with time allotted for questions).
Marquetta Flaugher, ARNP-BC, DSN