The University of Michigan Health System has changed its name to Michigan Medicine, but nurses at the academic medical center are not thrilled with the new moniker.
"The money spent on implementing and marketing the new name would be better spent on patient care," Katie Oppenheim, RN, Chair of the University of Michigan Professional Nurse Council, an affiliate of the Michigan Nurses Association (UMPNC/MNA), said in a media release.
"The term 'medicine' is almost exclusively associated with physicians, yet so many other professionals contribute to the treatments and breakthroughs here," Oppenheim said.
"We are concerned that time and resources are being squandered on a marketing ploy that ultimately diminishes the contributions of a diverse and dedicated staff."
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